Down To Zero

Breast Cancer Awareness


     When ZERO HOUR ENTERTAINMENT AND FILMS was conceived, we acknowledged that our initial project will go a long way in distinguishing us and our intentions as a socially conscious entertainment company. Our subject matter had to strike a cord with our intended audience and become a project that we could all work on together. Our brainstorming led us to a disease that is affecting all of our communities and has had an impact on our personal lives as well.

     Breast cancer has consistantly been one of the deadliest diseases for the women of our country. The United States has the most cases of breast cancer in the world. An average of 112 women die of breast cancer every day, or one every 15 minutes. This disease has no boundaries and in 2000 it hit home for me. My mother, Elida Nunez, passed away from cancer. Due to cultural myths, Elida avoided cancer screenings until the disease had spread to her lymph nodes and subsequently to areas where the chemo therapy could not help. Elida should not have succumbed to the disease but my family was unaware of the seriousness of her condition as she focused on addressing everyone else's issues while neglecting her own.

     Donald Howell, Zero Hour Entertainment's founder, has also dealt with the presence of cancer in his home. His mother, Barbara Howell RN, A.A.S., BS, Dir. of Nursing (ret.),is a survivor and thanks to her medical background, she went to a screening and early detection saved her life. We are thankful for Mrs. Howell's presence and her continued love of helping others. I believe that if my mother, Elida, would have had a similar understanding of the disease she too would have still been here with us today. My family did not recognize the most common physical sign of the disease, a painless lump. The data provided by the American Cancer Society gives me the belief that she would have survived if she had been screened.

     Relative survival rates for women diagnosed with breast cancer are:

  • 89% at 5 years after diagnosis
  • 83% after 10 years
  • 78% after 15 years

     With survival rates after screenings in the 80% range, why in 2013 were there approximately 39,620 women expected to die from breast cancer? The total  is expected to rise to over 40,000 deaths for 2014. Why is it that African American women have a higher incident rate before the age of 40 and are most likely to die from breast cancer at every age? Why are they also least likely to get screened? Too many unwarranted deaths. We need to react.

     Down To Zero's objective is to raise awareness of the disease and start reducing the mortality rate "DOWN TO ZERO". We will be holding a crowd-funding campaign to produce a documentary film during the month of October. We will also use social media to help spread the onus of the responsibility for the breast cancer screenings.

     Our documentary will present some of the most compelling stories of breast cancer survivors and the women who lost their fight with the disease but still live on in our hearts. These stories may be submitted by you, the supporters the cause, and will be narrated by breast cancer survivors who have been active raising breast cancer awareness. Share with us your survival stories, your online journals and blogs. Share with us the stories of the women who made an impact before losing thier battle with the disease. Help us compel others to bring awareness and get their loved ones screened



  •    Mammograms reduce the risk of dying from breast cancer by 15% to 20%.
  • It has been estimated that if every woman over the age of 50 had her yearly mammogram, breast cancer deaths in this age group would drop by by 25% or more.


     These stats coupled with the survival rates of women who have been diagnosed (78% to 89% ) show that a greater effort to get our women screened for breast cancer could lead to a drastic reduction in the mortality rate. We have to put the onus on the men and women in their lives to get them screened. It just can't be up to them to think of their health. Their employers who need them to run their businesses, the communities who appreciate their presence, their husbands, sons, brothers, and lovers all should be responsible for saving their lives.

     There is so much more that can be done and we will address these options, pose our ideas and listen to your feedback. Most importantly, we will present the premise but the supporters of the cause must move the project forward. Only you can make this call to action go viral off line. Your voice can make an impact in a women's life.

     This project represents what we at Zero Hour Entertainment are about. We encourage all that are like minded to participate and make a difference. Sign-up and join us as we work together to start reducing the mortality rate of breast cancer Down To Zero.      





                        Zero Hour Entertainment